Archive - Reputation Playbook

5 PR Mistakes NVIDIA Made During the Spy Scandal

How imperial management and a complete disregard for crisis mitigation created a perfect storm

Nov 10 • Mark Sherman

How to Stop Lying and Actually Do PR

Why the press release became corporate theater, and what real media relations actually looks like

Nov 6 • Mark Sherman

Narrative Debt: The Hidden Tax on Your Next Round

Why Narrative Debt Hurts More Than Bank Debt and Why Comms Must Come Before Code

Nov 4 • Mark Sherman

April 2026

Novo Nordisk: Obesity Pills Don't Heal Reputation Risks

NVO Pays the Price for Flip-Flopping and SMCI Hit with DOJ Investigation

Apr 2 • Mark Sherman

March 2026

PR for Founders: How to Stop Buying Strategies No One Reads

Why your PR dies when you’re busy, and how to turn media presence from a founder’s chore into a team’s reward.

Mar 30 • Mark Sherman

Silence, Smear Campaigns and the New Reputation Wars

Hollywood’s battles and peloton’s blunders: why some brands never learn

Mar 28 • Mark Sherman

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